Best time to post on Threads
Peaks 9 AM Thursday
Threads breaks the afternoon pattern — it peaks in the weekday morning, and the single best slot in Buffer's data is 9 AM Thursday.
When to post on Threads
Weekday mornings, 9 AM to 1 PM — 9 AM Thursday is the single best slot. The peak is 9 AM Thursday; the quietest stretch is Saturday.
- Post in the 9 AM to 1 PM weekday morning window; Thursday at 9 AM is the strongest single slot.
- Threads rewards replies and conversation — post early, then stay in the thread to keep it surfacing.
- Unlike Instagram, mornings beat afternoons here — don't just mirror your Instagram schedule.
Your audience beats the average
This heatmap is an average across thousands of Threads accounts and industries — a solid baseline, not a rule for you. Your followers peak at their own hours, so use these windows to start, then let your data take over. Zilfu's analytics show your best-performing times for Threads and every other connected account on every plan (including Free), and recurring slots lock them in automatically.
Best times on other platforms
Frequently asked questions
Buffer's 2026 study of 2.5 million posts found weekday mornings best — roughly 9 AM to 1 PM — with 9 AM on Thursday the single strongest slot. Saturday is weakest.
Not necessarily. Although Threads is tied to Instagram, its engagement peaks in the morning rather than Instagram's afternoon, so a separate morning slot tends to work better.
Great timing, on autopilot.
Set a recurring Threads slot for your best window and Zilfu posts on schedule — then sharpens it with per-account analytics. Free for 2 accounts.