Best time to post on Facebook
Peaks Tuesday and Wednesday afternoon
Facebook engagement concentrates midday through evening on weekdays, with Tuesday and Wednesday the clear standouts.
When to post on Facebook
Tuesday and Wednesday, midday to 8 PM, are the clear standouts. The peak is Tuesday and Wednesday afternoon; the quietest stretch is Saturday and Sunday.
- Target noon to 8 PM Tuesday and Wednesday; Thursday has a second, later spike around 8 PM.
- Native photo and video posts hold reach better than link posts — pair good timing with on-platform media.
- Weekend reach is soft for most Pages.
Your audience beats the average
This heatmap is an average across thousands of Facebook accounts and industries — a solid baseline, not a rule for you. Your followers peak at their own hours, so use these windows to start, then let your data take over. Zilfu's analytics show your best-performing times for Facebook and every other connected account on every plan (including Free), and recurring slots lock them in automatically.
Best times on other platforms
Frequently asked questions
Per Sprout Social's 2026 data, Tuesday and Wednesday from about noon to 8 PM are best, with a smaller Thursday-evening bump near 8 PM. Saturdays and Sundays are weakest.
Yes, but timing and format matter. Posting into the weekday-midday window and using native photos or video, rather than outbound links, gives Pages the best shot at organic reach.
Great timing, on autopilot.
Set a recurring Facebook slot for your best window and Zilfu posts on schedule — then sharpens it with per-account analytics. Free for 2 accounts.