A Metricool brand holds one profile per network — a client's second Facebook Page costs a whole extra brand slot, X (Twitter) is a +$10/mo add-on per account, and approvals start at ~$53/mo on Advanced. Zilfu doesn't meter networks: $19/month covers 10 accounts in any mix, with approvals, client reviewers, an API, and MCP on every plan — including Free.
Three numbers tell most of the story. The rest of this page is the receipts — including where Metricool honestly wins.
Zilfu and Metricool are both flat-rate social media tools, but Metricool gates approvals and automation behind its higher Advanced tier and charges add-ons to connect X and LinkedIn, while Zilfu includes approvals, every supported network, the REST API, and unlimited team members on every plan from $19/month. Both manage multiple accounts, but Zilfu keeps the agency features on the entry-level $19 plan instead of tier-gating them.
per Metricool's own docs — each Page needs its own brand, fragmenting that client's calendar and analytics. On Zilfu: one workspace.
in add-ons on Metricool — X is +$10/mo per connected account on every paid plan. On Zilfu: $0, X is just another account.
per month on Metricool — Advanced, annual billing ($67 monthly), which also gates roles, client access, and the API. Zilfu: approvals on Free.
An honest look at where each Metricool alternative wins — with a scoreboard per section. Metricool takes analytics depth, DMs and reviews in its inbox, ads, and network breadth; Zilfu takes the account model, add-on-free pricing, approvals, and automation access.
Pricing reflects published rates as of August 2026. Metricool: Starter from $20/mo annual ($25 monthly) for 5 brands, Advanced from $53/mo annual ($67 monthly) for 15 brands, scaling to ≈$210/mo at 50 brands; X (Twitter) is a +$10/mo (or $120/yr) add-on per connected account on paid plans. Zilfu uses flat plans: Free (2 accounts), Pro $19/mo (10), Business $79/mo (100), Scale $179/mo (300). Information accurate to the best of our knowledge — verify on each provider's pricing page.
A client with 3 Facebook Pages, 2 Instagram accounts, and an X account needs 3 Metricool brands — and approvals live on Advanced, plus the X add-on. On Zilfu they're 6 of your Pro plan's 10 slots, approvals included.
Set your accounts, brands, and X add-ons. We'll do the brand-slot math Metricool's pricing slider makes you do in your head.
Brands: one per client, plus one more for each extra same-network account (a client's 2nd Facebook Page needs its own brand). Metricool (monthly billing): Free (1 brand, 20 posts, no X/LinkedIn), Starter $25 (5 brands) to ≈$45 (10 brands), Advanced $67 (15 brands) — approvals, roles, and API only on Advanced; X is +$10/mo per account on paid plans. Zilfu picks the cheapest flat plan that fits: Free (2 accounts, 15 posts/mo), Pro $19 (10), Business $79 (100), Scale $179 (300) — any network mix, X included.
Metricool's analytics are genuinely good — most switchers aren't leaving the charts. They're leaving the brand math, the $10 add-ons stacking per client, and the approval workflow that starts at $53/mo.
A client's 3 Facebook Pages, 2 Instagram accounts, and X account live in one Zilfu workspace — one calendar, one analytics view, 6 of your Pro plan's 10 slots.
X, LinkedIn, Instagram, TikTok, Threads, Pinterest, Facebook — all included on every Zilfu plan, including Free. Your bill never grows because a client uses the "wrong" network.
Approval workflows, internal vs. client-visible comments, and free approve-only client reviewers — included from the Free plan up.
Zilfu's REST API, personal access tokens, webhooks, and hosted MCP server for AI agents come with every plan — including Free.
Per network, per brand. Metricool's help center says multiple Facebook Pages each need their own brand — fragmenting one client across slots.
Source: help.metricool.com, June 2026Metricool's X (Twitter) add-on, per connected account, on Starter and Advanced alike. Five client X accounts: +$300 a year, on top of the plan.
Source: Metricool help center, June 2026The cheapest Metricool plan with approvals, roles, client access, or an API token (Advanced, annual — $67 monthly). Zilfu includes all four on Free.
Source: metricool.com/pricing, June 2026You don't need an export, a CSV, or an import wizard. Connect your accounts, set your slots, and schedule your next posts — you're done.
No credit card required. The Free plan stays free forever — with X, LinkedIn, and approvals that Metricool's free tier doesn't have.
Authorize Instagram, TikTok, LinkedIn, Threads, X, Pinterest, or Facebook through each platform's official OAuth flow — including a client's 2nd and 3rd account on the same network.
Auto-renewal charges are a recurring Metricool complaint on Trustpilot — cancel before your renewal date and keep the confirmation email.
No. Metricool's help center is explicit: each brand can hold only one profile per social network. If a client runs 3 Facebook Pages — per country, language, or location — each Page needs its own brand, consuming 3 of your plan's brand slots and splitting that client's calendar and analytics three ways. On Zilfu, one workspace holds all of a client's accounts, including several on the same network, at no extra charge.
Yes. X is a +$10/mo (or $120/yr) add-on per connected X account, on Starter and Advanced alike — and it isn't available on the Free plan at all. Metricool doubled it from $5 on 13 July 2026, so an agency with 5 client X accounts now pays an extra $600/yr before posting anything. On Zilfu, X is included on every plan, including Free.
Only Advanced (from $53/mo annual, $67 monthly) and Custom. That's also where roles, permissions, and the "Client" role live — on Free and Starter there's no approval workflow at all. Zilfu includes approvals, internal vs. client-visible comments, and free approve-only client reviewers on every plan, including Free.
Yes — Metricool has a real API (with Zapier and Make integrations) and an official MCP server. But both require an API token that's only issued on Advanced or Custom plans, so automation effectively starts at $53/mo. Zilfu ships its REST API, personal access tokens, webhooks, and hosted MCP server on every plan, including Free.
It's one of the better free tiers in the category, but know the limits: 1 brand, 20 posts per month, 30 days of analytics history — and no X or LinkedIn at all. Zilfu's Free plan is smaller on volume at 15 posts a month, with each targeted account drawing from that shared pool. The trade is inclusion: 2 accounts on any network (X and LinkedIn included), approvals, the REST API and MCP server, with no per-network daily cap.
No. Metricool's slider tops out around $210/mo for 50 brands on Advanced (annual billing), before X add-ons. Zilfu's Scale plan is $179/mo for 300 accounts with approvals, API, webhooks, and MCP included — and since one workspace holds a whole client, you don't burn slots on same-network duplicates.
Honestly: a lot of analytics. Web analytics, competitor benchmarking up to 100 profiles, Looker Studio connections, unlimited history, plus an inbox that also covers DMs and Google reviews, ad reporting for Meta/Google/TikTok Ads, and more networks — YouTube, Google Business Profile, Bluesky, and Twitch. If you're analytics-first, Metricool earns its price. If you're a scheduling-and-approvals agency, you're paying for depth you may not use — while the brand model and add-ons charge you for what you do.
Sign up free (no card), connect your accounts via each platform's official OAuth flow, and schedule your next posts — there's nothing to export or import. Run the Free plan alongside Metricool to test, then cancel Metricool before your renewal date.
Plan, approve and publish every account from one place.
Free to start, no card needed.