# Zilfu — full reference

> Plan, schedule, approve, and publish social posts across every major network — with multiple accounts per network, unlimited team members, built-in approvals, and one flat price.

Zilfu is a social media scheduling and publishing platform for agencies, businesses, and creators — plan, schedule, approve, and publish to Instagram, TikTok, LinkedIn, Threads, Pinterest, Facebook, and X from one workspace.

## What makes Zilfu different

- Multiple accounts per network in one workspace — no per-network "social set" limits, so a client with several Facebook Pages or Instagram profiles fits in one place.
- Flat, everything-included pricing — every feature on every plan, with unlimited workspaces and team members, and never a per-seat charge.
- Client approvals and free reviewer/Viewer seats on every plan, including the $19/month Pro plan — not gated behind a higher tier.

## Pricing

| Plan | Price (USD/month) | Connected accounts |
| --- | --- | --- |
| Free | 0 (free) | 2 |
| Pro | 19 | 10 |
| Business | 79 | 100 |
| Scale | 179 | 300 |

Every feature is included on every plan; only the connected-account limit changes. Paid plans include unlimited posts; the Free plan includes 20 posts per month.

## Supported networks

Instagram, TikTok, LinkedIn, Threads, Pinterest, Facebook, and X. YouTube is in development.

## Pages

- [Home](https://zilfu.app): Schedule social posts from a dashboard or trigger them via REST API and MCP.
- [Pricing](https://zilfu.app/pricing): Plans, limits, and what is included on each tier.
- [For agencies](https://zilfu.app/for/agencies): Social media management built for agencies: one workspace per client holding every account (including multiple accounts per network), unlimited freelancers and free client reviewers, client approvals before anything publishes, and flat pricing from $19/mo — no per-seat or per-social-set fees.
- [For business](https://zilfu.app/for/business): Social media scheduling for businesses with several accounts: manage multiple Instagram, Facebook, and TikTok profiles for different stores or brands in one workspace, let colleagues help without per-seat fees, and give leadership read-only visibility or post sign-off — every feature on every flat plan.
- [For agents](https://zilfu.app/agents): How AI agents and automations can publish through Zilfu.
- [Creator program](https://zilfu.app/creators): Paid partnership for developers and creators who make tutorials, videos, and technical content about Zilfu — free Pro plan, per-video compensation, and direct engineering access.
- [Affiliate program](https://zilfu.app/affiliates): Earn 40% recurring commission on every paying customer you refer. 60-day cookie, monthly payouts via PayPal or Wise, free hosted signup.
- [Buffer alternative](https://zilfu.app/vs/buffer): Zilfu vs Buffer — flat pricing, free plan, full REST API, MCP server, and webhooks across Instagram, TikTok, LinkedIn, Threads, Pinterest, Facebook, and X.
- [Hootsuite alternative](https://zilfu.app/vs/hootsuite): Zilfu vs Hootsuite — flat plans instead of $99–$249 per-user pricing, approval workflows and free client reviewers on every plan, and a free plan Hootsuite no longer offers.
- [Later alternative](https://zilfu.app/vs/later): Zilfu vs Later (later.com) — no social sets, so multiple same-network accounts cost nothing extra; flat plans from $19/mo with unlimited posts, approvals on every plan, X support, and a full REST API.
- [Metricool alternative](https://zilfu.app/vs/metricool): Zilfu vs Metricool — no brand slots (multiple same-network accounts in one workspace), no +$5/mo X add-ons, and approvals, roles, API, and MCP on every plan instead of behind Advanced (~$53/mo).
- [Sendible alternative](https://zilfu.app/vs/sendible): Zilfu vs Sendible — client approvals and unlimited team members on every flat plan from $19/mo, instead of approvals gated behind Sendible's $89 Traction tier and bundled per-tier user limits. Sendible leads on white-label client reports and a unified inbox.
- [Sprout Social alternative](https://zilfu.app/vs/sprout-social): Zilfu vs Sprout Social — scheduling, approvals, and multi-account publishing on a flat plan from $19/mo with unlimited team members, instead of Sprout's per-seat pricing (about $199/seat) and approvals gated at its Professional tier. Sprout leads on enterprise listening and a unified inbox.
- [Pallyy alternative](https://zilfu.app/vs/pallyy): Zilfu vs Pallyy — multiple accounts per network in one flat plan from $19/mo with unlimited team members, instead of Pallyy's per-social-set pricing (a second same-network account is another set, about $10/mo) and about $10/mo per extra user. Pallyy leads on its social inbox and Instagram grid planner.
- [Agorapulse alternative](https://zilfu.app/vs/agorapulse): Zilfu vs Agorapulse — flat pricing with unlimited team members and approvals on every plan from $19/mo, instead of Agorapulse's per-seat pricing (about $79–$149 per seat), a 10-profile cap, and approvals gated at its Professional tier. Agorapulse leads on its unified inbox, social listening, and ROI reporting.
- [Planoly alternative](https://zilfu.app/vs/planoly): Zilfu vs Planoly — multiple accounts per network and every platform on one flat plan from $19/mo with unlimited users, instead of Planoly's Instagram-first, per-social-set pricing with paid seats. Planoly leads on its visual Instagram grid planner and shoppable storefront.
- [Loomly alternative](https://zilfu.app/vs/loomly): Zilfu vs Loomly — approvals and unlimited users on every flat plan from $19/mo with free client reviewers, instead of Loomly's ~$49 entry for 3 users and a jump to ~$249 for unlimited (clients count against your seat cap). Loomly leads on content ideation and asset mockups.
- [SocialBee alternative](https://zilfu.app/vs/socialbee): Zilfu vs SocialBee — flat pricing with unlimited team members and approvals on every plan from $19/mo, instead of SocialBee's per-profile and per-seat metering with approvals gated at its $49 tier. SocialBee leads on evergreen category content recycling and its AI copilot.
- [Best for agencies](https://zilfu.app/best-social-media-scheduler-for-agencies): Best social media schedulers for agencies (2026) — Zilfu compared with Sendible, Agorapulse, Sprout Social, Loomly, and Metricool on client approvals, team seats, white-label, and price. Zilfu is the best value: approvals and unlimited team members on a flat plan from $19/mo.
- [Best Buffer alternatives](https://zilfu.app/best-buffer-alternatives): Best Buffer alternatives (2026) — Zilfu, Later, Metricool, Pallyy, SocialBee, and Hootsuite compared on pricing, free plans, API access, and multi-account support. Zilfu is the best flat-price alternative, with a full REST API on every plan.
- [Best for approval workflows](https://zilfu.app/best-social-media-scheduler-with-approval-workflow): Best social media schedulers with approval workflows (2026) — Zilfu, Loomly, Sendible, Sprout Social, Agorapulse, and Pallyy compared on which tier unlocks approvals and whether client reviewers are free. Zilfu includes approvals and free reviewers on every plan from $19/mo.
- [Cheapest for multiple accounts](https://zilfu.app/cheapest-social-media-scheduler-for-multiple-accounts): Cheapest social media scheduler for multiple accounts (2026) — Zilfu, Pallyy, Metricool, SocialBee, Buffer, and Later compared on how each meters accounts (per channel, per social set, per profile). Zilfu is flat from $19/mo with multiple accounts per network included.
- [Privacy policy](https://zilfu.app/privacy): How user data and connected social accounts are handled.
- [Terms of service](https://zilfu.app/terms): Rules for using the Zilfu service.

## Features

- [Link in bio](https://zilfu.app/features/link-in-bio): A Linktree alternative built into Zilfu’s scheduler: a mobile-friendly link-in-bio page at zilfu.app/u/your-slug with links, image and video embeds, social icons that sync from connected accounts, five customizable themes, and a live preview — included with your plan, no separate subscription, with a separate page per workspace for creators, businesses, and agencies.
- [First comment](https://zilfu.app/features/first-comment): Schedule a comment that auto-posts on your own post: keep links out of the post so the algorithm doesn’t suppress reach, then drop your CTA, hashtags, or a follow-up in an automatic comment instead. Set it once when you schedule the post — post it right away or land it a little later to ride the post’s momentum — and edit or cancel it any time before it goes out.
- [Approvals](https://zilfu.app/features/approvals): Content approval workflow on every plan: posts enter a Pending state that holds the schedule until an approver signs off or requests changes, clients join as free reviewers, and per-post comments keep internal notes separate from client-visible ones.
- [Scheduling](https://zilfu.app/features/scheduling): Schedule posts to an exact time or into recurring weekly slots, fill the Smart Queue with one click, publish now, and rely on automatic daily token refresh — all in your workspace timezone.
- [Analytics](https://zilfu.app/features/analytics): A unified analytics dashboard on every plan, including Free: total Reach, Likes, and engagement rate, a daily chart split by account, a per-post metrics grid, and automatic refresh every four hours.
- [Team & permissions](https://zilfu.app/features/team): Unlimited team members and unlimited workspaces on every plan, with granular per-person permissions (create, edit, publish, approve, delete, manage accounts, manage team) and read-only access for clients.
- [Multiple accounts per network](https://zilfu.app/features/multiple-accounts): Connect as many accounts per network as you have — several Facebook pages, multiple X profiles, two LinkedIn organizations — in one workspace, with no social-set fees; your plan caps the total accounts, not the per-network count.
- [Developer API](https://zilfu.app/features/api): A full REST API on every plan, including Free: named Bearer tokens, endpoints for posts, media, workspaces, accounts, slots, and billing, plus webhooks — fully documented at docs.zilfu.app.
- [AI assistant (MCP)](https://zilfu.app/features/ai-assistant): Connect any MCP-compatible AI assistant, like Claude, to draft, schedule, and publish in your workspace through a personal access token, within your permissions and plan limits.

## Supported channels

- [Facebook](https://zilfu.app/channels/facebook): Publish and schedule Facebook posts.
- [Instagram](https://zilfu.app/channels/instagram): Publish and schedule Instagram posts.
- [Threads](https://zilfu.app/channels/threads): Publish and schedule Threads posts.
- [TikTok](https://zilfu.app/channels/tiktok): Publish and schedule TikTok posts.
- [LinkedIn](https://zilfu.app/channels/linkedin): Publish and schedule LinkedIn posts.
- [Pinterest](https://zilfu.app/channels/pinterest): Publish and schedule Pinterest posts.
- [X](https://zilfu.app/channels/x): Publish and schedule X posts.

## Free tools

- [Free tools](https://zilfu.app/tools): Free tools for social media managers — character counter, Instagram font generator, engagement rate calculator, hashtag counter, thread splitter, UTM builder, image resizer, Instagram grid maker, and image size cheat sheet.
- [Character counter](https://zilfu.app/tools/character-counter): Live character counter with 2026 limits for X, Instagram, LinkedIn, TikTok, Threads, Pinterest, Facebook, and YouTube.
- [Instagram font generator](https://zilfu.app/tools/instagram-font-generator): Copy-paste fancy Unicode fonts for Instagram bios, captions, and comments — bold, italic, script, and 20+ styles.
- [Instagram line break generator](https://zilfu.app/tools/instagram-line-break-generator): Format Instagram captions with line breaks and spacing that survive posting.
- [Engagement rate calculator](https://zilfu.app/tools/engagement-rate-calculator): Calculate engagement rate by followers, reach, or impressions with benchmarks for Instagram, TikTok, X, Facebook, and LinkedIn.
- [Hashtag counter](https://zilfu.app/tools/hashtag-counter): Count hashtags against each platform's 2026 limits, including Instagram's 5-hashtag cap, and spot duplicates.
- [Thread splitter](https://zilfu.app/tools/thread-splitter): Split long text into a ready-to-post thread for X (280 chars) or Threads (500) with smart breaks and 1/n numbering.
- [UTM builder](https://zilfu.app/tools/utm-builder): Build campaign tracking URLs with presets for Instagram, Facebook, X, LinkedIn, and email.
- [Social media image sizes 2026](https://zilfu.app/tools/social-media-image-sizes): Cheat sheet of every social media image size for 2026 — posts, stories, profiles, covers, and video specs for eight platforms.
- [Social media image resizer](https://zilfu.app/tools/image-resizer): Resize any image for Instagram, X, Facebook, LinkedIn, Pinterest, TikTok, and YouTube in the browser — crop with a focal point or fit with a blurred background, export JPEG/PNG/WebP. Nothing is uploaded.
- [Instagram grid maker](https://zilfu.app/tools/instagram-grid-maker): Split one photo into a 3×3, 3×2, or 3×1 Instagram puzzle grid or seamless carousel slides — live profile preview, 3:4 grid-safe overlay, tiles numbered in posting order. Runs in the browser.

## Blog

- [Best Time to Post on Social Media in 2026: Platform-by-Platform Data Guide](https://zilfu.app/blog/best-time-to-post-on-social-media): The 2026 cross-platform answer: Wednesday and the Tue-Thu 9am-2pm spine win on most networks, with Buffer and Sprout Social data plus per-platform guides.
- [Best Time to Post on TikTok in 2026 (Day-by-Day Data)](https://zilfu.app/blog/best-time-to-post-on-tiktok): A 2026 data-backed answer for TikTok — by day, format, and niche — from Buffer (7.1M posts), Sprout Social, SocialPilot and Metricool, plus how to find your own window in 14 days.
- [Best Time to Post on LinkedIn in 2026 (B2B Engagement Data)](https://zilfu.app/blog/best-time-to-post-on-linkedin): A 2026 data-backed answer for LinkedIn ' . '— by day, format, and industry, triangulating Buffer, Sprout, Hootsuite and Metricool, plus a 14-day test.
- [Best Time to Post on Facebook in 2026 (Organic Reach by Format)](https://zilfu.app/blog/best-time-to-post-on-facebook): The best time to post on Facebook in 2026, by day, format and niche — built on Buffer (14M posts) and Sprout Social data. Weekday mornings win, not evenings.
- [Best Time to Post on X (Twitter) in 2026 (Engagement Data)](https://zilfu.app/blog/best-time-to-post-on-x-twitter): A 2026 data-backed answer for X (Twitter) — by day, format, and niche — built on Buffer, Sprout Social, and SocialPilot, plus how to find your own best time in 14 days.
- [Best Time to Post on Threads in 2026 (Early-Mover Data Guide)](https://zilfu.app/blog/best-time-to-post-on-threads): A 2026 data-backed answer for Threads — by day, format, and niche — built on Buffer (2.5M posts) and SocialPilot. Plus how to find your own best time in 14 days.
- [Best Time to Post on Pinterest in 2026 (Weekend & Evening Data)](https://zilfu.app/blog/best-time-to-post-on-pinterest): The 2026 best time to post on Pinterest, triangulated from Sprout Social, SocialPilot and RecurPost data — by day, format and niche, with weekend-evening peaks.
- [The Complete Social Media Scheduling Guide (2026)](https://zilfu.app/blog/social-media-scheduling-guide): The 2026 social media scheduling guide: one connect-plan-caption-cadence-slot-approve-publish-measure loop across all seven networks, with a deep-dive per step.
- [How to Schedule Social Media Posts Across 7 Platforms (Step-by-Step)](https://zilfu.app/blog/how-to-schedule-social-media-posts): A 2026 step-by-step for scheduling across Instagram, Threads, Facebook, TikTok, Pinterest, X and LinkedIn, with per-platform gotchas and a connect-to-publish workflow.
- [How to Build a Social Media Content Calendar for Multiple Clients (2026)](https://zilfu.app/blog/social-media-content-calendar): Build one columned content calendar per client in 2026: 9 fields, content pillars, per-network cadence, batching, client approvals, and a sample week.
- [How Often to Post on Social Media in 2026: Platform-by-Platform Frequency Guide](https://zilfu.app/blog/how-often-to-post-on-social-media): A 2026 frequency guide with min/optimal/max posts per week for all 7 networks, why more isn't better, and how to find a cadence you can actually sustain.
- [How to Write Social Media Captions That Drive Engagement (Hook-Value-CTA)](https://zilfu.app/blog/how-to-write-social-media-captions): The Hook-Value-CTA framework with before/after examples, 2026 character limits for all 7 networks, formatting tips, and a repeatable caption-writing process.
- [Social Media Engagement Strategy: 7 Tactics That Grow Reach in 2026](https://zilfu.app/blog/social-media-engagement-strategy): A 2026 social media engagement strategy: 7 tactics that grow reach, from fast first-hour replies to saves and shares, plus a 30-day plan.
- [Social Media Automation Guide: Save Hours a Week Without Going Robotic (2026)](https://zilfu.app/blog/social-media-automation-guide): A 2026 guide to social media automation: what to automate (scheduling, slots, approvals, cross-posting, reporting) and what to keep human, plus the API/MCP developer lane.
- [Best Social Media Scheduling Tools in 2026 (Tested & Ranked)](https://zilfu.app/blog/best-social-media-scheduling-tools): We tested and ranked the best social media scheduling tools for 2026 on pricing model, multi-account, approvals, and API — with Zilfu our pick for most teams.
- [7 Best Buffer Alternatives in 2026 (Unlimited Accounts, Flat Pricing)](https://zilfu.app/blog/best-buffer-alternatives): The 7 best Buffer alternatives in 2026, ranked. Escape per-channel billing with flat pricing, unlimited accounts per network, a free plan, and a full API.
- [7 Best Hootsuite Alternatives in 2026 (Approvals Included on Every Plan)](https://zilfu.app/blog/best-hootsuite-alternatives): The 7 best Hootsuite alternatives in 2026, compared fairly — flat pricing, approvals on every tier, and the right pick whether you want a scheduler, analytics, or an inbox.
- [7 Best Later Alternatives in 2026](https://zilfu.app/blog/best-later-alternatives): The 7 best Later alternatives compared for 2026 — flat-rate Zilfu vs Later, Metricool, Buffer, Hootsuite and more, with an honest take on who each suits.
- [6 Best Metricool Alternatives in 2026 (Honest Comparison)](https://zilfu.app/blog/best-metricool-alternatives): Six honest Metricool alternatives compared in 2026 by account model, approvals, and API access — with Zilfu, Buffer, Hootsuite, Later, Sprout & SocialPilot.
- [Best Free Social Media Scheduling Tools in 2026 (No Credit Card)](https://zilfu.app/blog/best-free-social-media-scheduling-tools): The genuinely free social media schedulers in 2026, with honest free-tier limits for Zilfu, Buffer, Metricool, Publer, Later and Hootsuite.
- [Best Social Media Scheduling Tools for Agencies in 2026 (Free Reviewers on Every Plan)](https://zilfu.app/blog/social-media-scheduling-tools-for-agencies): A 2026 roundup of agency schedulers — Zilfu, Sprout, Sendible, Loomly, Metricool, Hootsuite — compared on pricing model, approvals, free reviewers, and API.
- [Best Social Media Scheduling APIs for Developers in 2026 (REST + MCP + Webhooks)](https://zilfu.app/blog/social-media-scheduling-api): Which 2026 schedulers expose a real REST API, webhooks, and an MCP server? A developer roundup — Zilfu, Ayrshare, Metricool and more, with what each gates.
- [Free Social Media Tools: The Complete 2026 Toolkit & Workflow](https://zilfu.app/blog/free-social-media-tools-strategy-guide): A 2026 guide to ten free social media tools — counters, calculators, generators — organized by job, from caption to scheduled post.
- [How Many Hashtags on Instagram in 2026? The Data-Backed Answer](https://zilfu.app/blog/how-many-hashtags-on-instagram): The 2026 answer: 3-5 relevant hashtags, with a hard cap of 5 since December 2025. Per-format guidance, a cross-platform cap table, and the myths to drop.
- [Instagram Fonts in 2026: Copy-Paste Stylish Text for Bio & Captions](https://zilfu.app/blog/instagram-fonts-copy-paste): How Instagram "fonts" really work in 2026 — Unicode character substitution, 20+ styles, where to use them, and the accessibility and search caveats.
- [UTM Tracking for Social Media: A Platform-by-Platform Guide (2026)](https://zilfu.app/blog/utm-tracking-social-media): The 5 UTM parameters, a naming scheme that won't fragment your data, where the trackable link goes on each 2026 network, and how to read results in GA4.
- [How to Calculate Engagement Rate: Formulas, 2026 Benchmarks & Calculator](https://zilfu.app/blog/how-to-calculate-engagement-rate): How to calculate engagement rate in 2026: the three formulas (by followers, reach, impressions), worked examples, and per-platform benchmark ranges.
- [How to Add Line Breaks to Instagram Captions (2026): Two Methods That Work](https://zilfu.app/blog/how-to-add-line-breaks-instagram-captions): Why Instagram collapses your caption spacing in 2026 — trailing spaces and squashed empty lines — and two fixes: the native method and the invisible-character generator.
- [Content Repurposing: Turn One Piece Into 7 Platform-Native Posts (2026)](https://zilfu.app/blog/content-repurposing-strategy-social-media): A 2026 pillar-to-spoke matrix that turns one piece of content into 7 platform-native posts across every network Zilfu publishes to.
- [Evergreen Social Media Content: Build a Queue That Posts While You Sleep](https://zilfu.app/blog/evergreen-content-social-media): A 2026 playbook on evergreen social content: identify and tag timeless posts, set per-network re-share intervals, and build a recurring-slot queue that publishes automatically.
- [B2B Social Media Strategy 2026: A Platform-by-Platform Playbook](https://zilfu.app/blog/b2b-social-media-strategy): A 2026 B2B playbook: lead on LinkedIn, then layer X, Facebook and Threads — content types, cadence, specs, and a four-week scheduling plan.
- [Ecommerce Social Media Strategy 2026: Sell on Instagram, TikTok & Pinterest](https://zilfu.app/blog/ecommerce-social-media-strategy): A focused 2026 playbook for ecommerce: concentrate on Instagram, TikTok and Pinterest with product tagging, UGC, sustainable cadence and approval-before-publish.
- [Best Time to Post on Facebook vs Instagram in 2026: Should You Post to Both at Once?](https://zilfu.app/blog/best-time-to-post-on-facebook-and-instagram): In 2026, don't post to Facebook and Instagram at the same time — Facebook peaks weekday mornings, Instagram at midday and evening. Use platform-specific slots.
- [Best Time to Post on Instagram in 2026 (Buffer, Sprout & Hootsuite Data)](https://zilfu.app/blog/best-time-to-post-on-instagram): A 2026 data-backed answer — by day of week, content format, and niche — built on Buffer, Sprout Social, and Hootsuite analyses. Plus the only honest way to find your own best time in 14 days.