The question you never saw was a sale.
Buying questions do not arrive in your email. They arrive under a post from last week, in an app you are not looking at, next to forty likes.
Those are customers, not noise
"Do you ship here?" and "are you open Monday?" are people with a card in their hand. Right now they are buried in a notifications tab.
Three networks, one queue
Threads, Instagram and Facebook comments land in a single list, inside the tool you already publish from.
A list that actually empties
Needs reply is real work you can finish. Answer it and it is gone — unlike a notifications feed that only scrolls.
The whole story, not a fragment
Each back-and-forth stays one conversation, so you can see what you already promised someone before you answer them again.
Nothing dies quietly
Archive what is handled. If that person comes back weeks later, the conversation reopens at the top of the queue.
Which brand is this?
Ten accounts in one workspace? Every conversation says which one the comment landed on, so nobody answers as the wrong brand.